How to write a great startup survey

Pete Lead
8 min readOct 14, 2021

And what to do instead

Photo by Celpax on Unsplash

Don’t use surveys.

Please. Your goal as a founder is to learn. Learning in the most efficient way possible means balancing learning deeply and moving quickly. Surveys achieve neither.

It sounds like a small effort: create a survey, send it out. But it takes more time and effort than you realise to write the…

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Pete Lead

I work with startups, teach entrepreneurship, and freelance in improv and leadership coaching.