New research on Lean Startup: hypotheses good; MBAs bad
How we learn to learn has a big impact on success
New research on the Lean Startup methodology finds that a business school background (i.e. an MBA) can hinder a founder’s ability to adapt to new evidence in an early-stage lean startup context, if they don’t embrace the hypothesis-testing approach through customer discovery interviews. On the other hand, if they do embrace the approach — getting out of the building and gathering evidence from customers — they move faster than non-MBAs.