What job do you do in your relationship? Applying a marketing strategy to real life
My partner discovered the jobs-to-be-done concept in Clayton Christensen’s book How Will You Measure Your Life?. Afterwards she asked me an excellent question:
“So, husband, what job did you hire me to do?”
I had to think about it. I hadn’t thought about it, and applying this approach to relationships was a new idea. What job does one hire a…
